Budweiser

Budweiser

Planning & designing a Budweiser global trade program with a central digital hook for 2022 FIFA World Cup™ in Qatar.

(
Retail Strategy. Retail Design. Retail Execution.
)

Impact

600K+

Golden Records from our World Cup Digital Product.

50%

Share of all social mentions among brands activating during the World Cup

70%

Share of social impressions.

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