Hellmann's
Hellmann's
In partnership with Kroger and their Zero Hunger Zero Waste initiative, Hellmann’s takes on the food waste issue with Kroger, creating common fridges in store to help get viable, nutritious food nearing its ”Sell by” date—into the carts of shoppers. Food that would otherwise be thrown out, will go home at a deep discount, helping our collective impact on the environment — and those on a tight budget.
Shopper Marketing. Customer Marketing.
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Impact
Category Leadership
Joint Value Planning
Shopper Engagement
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